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| BURTONS BISCUITS A campaign to relaunch some old favourites, Jammie Dogers, Wagon Wheels and Viscount Biscuits. For Viscount the cool minty biscuit, cool holidays were chosen such as skiing down Mammoth mountain, or cool jazz at New Orleans. For Wagon Wheels the obvious Wild West holidays were used to emphasise branding. Jammie Dodgers were aimed at children as well as adults. |
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